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Convenience Store Marketing Coordinator Job Description Template

  • September 6, 2023
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Are you tired of crafting detailed job postings from scratch? Do you need a boost creating an enticing job description? Good news: we have a fantastic solution for you.

Below, we will provide you with our FREE template for a Convenience Store Marketing Coordinator Job Description. Our template contains all the essential information about this role and how to create an appealing job post.

Once you’re familiar with the responsibilities, skills, and requirements of a Marketing Coordinator, you can effortlessly personalize this template to meet your specific needs.

Job description checklist

In this guide, you can:

What is a Convenience Store Marketing Coordinator?

A Convenience Store Marketing Coordinator is responsible for promoting and advertising products and services offered by a convenience store. They create marketing campaigns, manage social media accounts, and develop strategies to attract customers.

This role involves coordinating with vendors, analyzing market trends, and organizing promotional events to increase sales.

A Convenience Store Marketing Coordinator plays a crucial role in supporting the administrative and support functions by ensuring effective marketing strategies are implemented to drive business growth.

Similar job titles

  • Marketing Specialist
  • Promotions Coordinator
  • Advertising Manager
  • Branding Coordinator
  • Sales and Marketing Coordinator
Below is our job description template to help you hire your next Convenience Store Marketing Coordinator. Feel free to copy it, adjust it, and use it wherever you like! We hope it helps:

Convenience Store Marketing Coordinator Free Job Description Template

We are seeking a highly motivated and creative individual to join our team as a Convenience Store Marketing Coordinator. As the Marketing Coordinator, you will play a crucial role in developing and implementing marketing strategies to drive customer engagement and increase sales for our convenience store chain.

In this role, you will be responsible for creating and executing marketing campaigns across various channels, including social media, email, and in-store promotions. You will collaborate with cross-functional teams to develop compelling content and promotional materials that resonate with our target audience. Additionally, you will analyze market trends and customer insights to identify opportunities for growth and improvement.

As a Convenience Store Marketing Coordinator, you can expect a dynamic and fast-paced work environment where your ideas and creativity will be valued. You will have the opportunity to work closely with a talented team and gain hands-on experience in all aspects of marketing. We are committed to your professional development and will provide training and support to help you succeed in this role.

If you are a self-starter with a passion for marketing and a keen eye for detail, we would love to hear from you. Join our team and make a significant impact on our convenience store brand while advancing your career in marketing.

Duties and responsibilities:

  • Develop and implement marketing strategies
  • Conduct market research and analyze data
  • Create and manage promotional campaigns
  • Collaborate with vendors and suppliers
  • Coordinate in-store events and promotions
  • Monitor and analyze sales performance
  • Manage social media platforms and online presence
  • Design and produce marketing materials
  • Track and report on marketing budget
  • Collaborate with store managers to align marketing efforts

Requirements:

  • Bachelor’s degree in marketing or related field
  • Minimum of 2 years of experience in marketing or advertising
  • Strong knowledge of convenience store industry and consumer trends
  • Proficient in digital marketing strategies and social media platforms
  • Excellent written and verbal communication skills
  • Ability to create and execute marketing campaigns
  • Strong analytical and problem-solving skills
  • Detail-oriented and highly organized
  • Ability to work independently and as part of a team
  • Proficient in Microsoft Office Suite

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Top skills for Convenience Store Marketing Coordinators

When it’s time to review the job applications and choose the best candidates, look for these skills:

  1. Strong communication skills: As a Convenience Store Marketing Coordinator, you will need to effectively communicate with various stakeholders, including store managers, vendors, and customers. Clear and concise communication is crucial for conveying marketing strategies, coordinating promotions, and addressing any concerns or feedback.
  2. Analytical skills: Being able to analyze market trends, customer behavior, and sales data is essential for a Convenience Store Marketing Coordinator. This skill helps in identifying opportunities for growth, evaluating the success of marketing campaigns, and making data-driven decisions to optimize marketing efforts.
  3. Creativity: A Convenience Store Marketing Coordinator needs to think outside the box and come up with innovative marketing ideas to attract customers and increase sales. Creativity helps in developing engaging promotions, eye-catching displays, and unique strategies that set the convenience store apart from competitors.
  4. Organizational skills: With multiple marketing initiatives and projects happening simultaneously, strong organizational skills are vital. This skill enables a Convenience Store Marketing Coordinator to manage timelines, prioritize tasks, and ensure that all marketing activities are executed efficiently and effectively.
  5. Adaptability: The convenience store industry is fast-paced and constantly evolving. Being adaptable allows a Convenience Store Marketing Coordinator to quickly adjust marketing strategies based on changing market conditions, customer preferences, or emerging trends. This skill helps in staying ahead of the competition and maximizing the store’s marketing impact.

Education requirements for Convenience Store Marketing Coordinators

What you need to know when hiring for this role:

The educational requirements for a Convenience Store Marketing Coordinator typically include a bachelor’s degree in marketing, business administration, or a related field.

Relevant certifications such as the Professional Certified Marketer (PCM) or the Certified Marketing Professional (CMP) can be beneficial.

Additional training in digital marketing, market research, and consumer behavior may also be required or preferred.

Sample interview questions for Convenience Store Marketing Coordinators

When you’re ready to start interviewing job candidates, here are some interview questions you can ask. These will help you determine if the candidate is truly a good fit:

Work Ethic:
1. How do you prioritize your tasks and manage your time effectively in a fast-paced work environment?
2. Can you describe a situation where you had to go above and beyond to meet a deadline or achieve a goal?
3. How do you handle working under pressure and managing multiple projects simultaneously?

Work Experience:
1. Can you provide examples of marketing campaigns or initiatives you have successfully executed in the past?
2. How do you stay updated with the latest marketing trends and techniques in the convenience store industry?
3. Have you ever collaborated with cross-functional teams, such as store managers or merchandisers, to implement marketing strategies? If so, how did you ensure effective communication and coordination?

Problem Solving:
1. Describe a challenging situation you faced in a previous marketing role and how you resolved it.
2. How do you approach analyzing market data and customer insights to identify opportunities for growth?
3. Can you share an example of a creative solution you implemented to overcome a marketing challenge or obstacle?

Knowledge:
1. What do you consider the key factors in developing a successful convenience store marketing strategy?
2. How familiar are you with digital marketing channels and their effectiveness in reaching convenience store customers?
3. Can you explain your understanding of the importance of customer segmentation and targeting in convenience store marketing?

What to pay a new Convenience Store Marketing Coordinator

As a hiring manager, the average salary for a Convenience Store Marketing Coordinator in the United States can vary depending on factors such as location, industry, and level of experience. However, based on available data, the salary range for this position typically falls between $35,000 and $60,000 per year. The median annual salary is around $45,000.

In terms of hourly rates, the range can vary from $15 to $30 per hour, with the median hourly rate being approximately $20.

It is important to note that these figures are averages and may not reflect the specific circumstances of each candidate. As a hiring manager, it is crucial to consider factors such as the candidate’s relevant work experience, qualifications, and the cost of living in the specific area where the position is located. Adjusting the offer based on these factors will help ensure a fair and competitive compensation package for the selected candidate.

Below are industry tips and best practices that will help you hire qualified Marketing Coordinators faster.

Biggest issues in recruiting Convenience Store Marketing Coordinators (and how to solve them)

The industry is always changing. Here’s what you need to know to make the most of your hiring and retention efforts:

When hiring for the role of Convenience Store Marketing Coordinator, hiring managers often encounter a few common challenges. These issues can make the hiring process more difficult and hinder the overall success of the position. However, there are practical solutions that can help address these challenges and ensure a smooth hiring process. Here are the top three issues and their solutions:

1. High turnover rates:

Convenience stores often experience high turnover rates due to various reasons such as low wages, lack of growth opportunities, or demanding work schedules. This can make it challenging for hiring managers to find and retain qualified candidates.

  • Offer competitive wages and benefits to attract and retain top talent.
  • Provide opportunities for career growth and development within the organization.
  • Implement flexible scheduling options to accommodate employees’ needs and improve work-life balance.

2. Training and onboarding:

Hiring managers may struggle with training new Convenience Store Marketing Coordinators efficiently and effectively. Without proper training, employees may struggle to perform their duties and meet expectations.

  • Develop a comprehensive training program that covers all aspects of the role.
  • Provide hands-on training and mentorship to new hires.
  • Utilize technology tools, such as training videos or online modules, to enhance the training process.

3. Compliance with employment regulations:

Convenience stores often employ minors, which can introduce additional challenges related to labor laws and regulations.

  • Stay up-to-date with local and federal labor laws to ensure compliance.
  • Implement clear policies and procedures regarding the employment of minors.
  • Provide proper training and supervision to ensure minors are working within legal boundaries.

By addressing these common challenges, hiring managers can improve the hiring process for Convenience Store Marketing Coordinators and create a positive work environment that attracts and retains talented individuals.

Quick tips for hiring Convenience Store Marketing Coordinators

To help you get the best applicants, we’ve compiled some tips to make the position you’re hiring for stand out.

These tips and suggestions will help your business stay competitive in today’s difficult labor market by addressing potential objections early and easing applicants’ concerns.

Top concerns people have about getting a job as a Convenience Store Marketing Coordinator:

1. Limited growth opportunities:

  • Emphasize the potential for career advancement within the company.
  • Highlight success stories of previous Marketing Coordinators who have moved up the ladder.
  • Offer training and development programs to enhance skills and knowledge.

2. Monotonous work routine:

  • Showcase the diverse range of marketing projects and campaigns the Coordinator will be involved in.
  • Mention the opportunity to work with different teams and departments, ensuring a dynamic work environment.
  • Highlight the chance to contribute creative ideas and implement innovative strategies.

3. Work-life balance:

  • Promote flexible working hours or the option to work remotely when feasible.
  • Emphasize the importance of maintaining a healthy work-life balance within the company culture.
  • Offer paid time off and encourage employees to take vacations to recharge.

4. Competitive salary and benefits:

  • Provide a competitive salary package that aligns with industry standards.
  • Offer additional benefits such as health insurance, retirement plans, and employee discounts.
  • Consider performance-based bonuses or incentives to motivate and reward exceptional work.

5. Job security:

  • Highlight the stability of the company and its long-standing presence in the industry.
  • Mention the company’s commitment to growth and expansion, ensuring a secure future.
  • Offer opportunities for professional development and upskilling to enhance job security.

By addressing these concerns and offering attractive benefits and perks, employers can make the role of a Convenience Store Marketing Coordinator more appealing.

Frequently Asked Questions

How can I find a qualified Marketing Coordinator for my Convenience Store?

You can start by posting job listings on popular job boards and reaching out to local marketing agencies or colleges with marketing programs. Networking with industry professionals and attending marketing events can also help you connect with potential candidates.

What should I consider when hiring a Marketing Coordinator for my Convenience Store?

When hiring a Marketing Coordinator, consider their experience in the retail industry, their knowledge of convenience store marketing strategies, their ability to work with a diverse customer base, and their creativity in developing effective marketing campaigns.

How can I effectively onboard a new Marketing Coordinator for my Convenience Store?

To effectively onboard a new Marketing Coordinator, provide them with a comprehensive orientation that includes an overview of your convenience store’s marketing goals, strategies, and target audience. Assign them a mentor or buddy to help them navigate their new role and provide ongoing support and training.

How can I train a Marketing Coordinator to understand the unique needs of a Convenience Store?

To train a Marketing Coordinator to understand the unique needs of a Convenience Store, provide them with hands-on experience in the store, familiarize them with the products and services offered, and educate them about the challenges and opportunities specific to the convenience store industry. Encourage them to gather customer feedback and conduct market research to gain insights.

How can I schedule a Marketing Coordinator’s tasks effectively to maximize their productivity?

To maximize a Marketing Coordinator’s productivity, create a clear and organized schedule that outlines their daily, weekly, and monthly tasks. Prioritize their responsibilities based on the store’s marketing goals and deadlines, and ensure they have access to the necessary resources and tools to complete their tasks efficiently. Regularly review and adjust the schedule as needed to accommodate changing priorities.

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