At RFDC 2024, the session “Consolidation and Integration: Streamlining Your Tech Stack for Future Growth” tackled one of the restaurant industry’s most pressing issues: how to simplify technology systems while keeping pace with operational demands. Moderated by Adam Wahlberg (Food On Demand), the panel featured industry experts:
- Rob Grimes, IFBTA
- Oli Ostertag, PAR
- Josh Halpern, Big Chicken
The discussion explored how restaurants are adapting their tech stacks to navigate rising costs, labor shortages, and evolving consumer expectations—all while positioning themselves for sustainable growth.
The Need for a Streamlined Tech Stack
Restaurants today face a paradox: they need technology to stay competitive, but a fragmented tech stack can lead to inefficiencies, high costs, and integration headaches. As Josh Halpern of Big Chicken noted, “Technology should empower, not overwhelm, your operations.”
Key Strategies for Consolidation and Integration
The panel offered practical advice for brands looking to optimize their technology investments:
1. Consolidate to Cut Costs
- Assess Your Current Systems: Rob Grimes emphasized the importance of auditing existing tools to identify redundancies. “Many brands are paying for overlapping services without realizing it,” he said.
- Choose Versatile and Extendable Solutions: Opt for platforms that offer multiple functionalities, reducing the need for separate tools if possible. For example, POS systems that have Application Programming Interfaces (API’s), and multiple ordering interfaces – kiosk, QR ordering, and mobile phone.
2. Focus on Integration
- Seamless Data Flow: Oli Ostertag from PAR highlighted the importance of choosing technologies that can easily integrate with existing systems. “Disconnected tools lead to inefficiencies and missed opportunities,” he explained.
- API-First Approach: Look for platforms designed with robust APIs to ensure smooth communication between best-of-breed systems.
3. Prioritize Usability
- Ease of Adoption: Technology is only effective if it’s embraced by staff. Josh Halpern shared how Big Chicken ensures every new tool is user-friendly, improves the guest experience, and comes with comprehensive training.
- Mobile-First Design: With on-the-go managers and younger teams, mobile-friendly platforms are increasingly essential.
4. Plan for Scalability
- Future-Proofing: Rob Grimes encouraged brands to invest in solutions that can grow with their business. “Don’t just think about what you need today—consider what you’ll need in five years.”
- Vendor Partnerships: Building strong relationships with tech providers can lead to better support and customized solutions as you expand.
The Consumer Perspective
The panel also touched on the consumer side of technology. Today’s diners expect convenience, personalization, and speed—demands that require a well-integrated tech stack. Features like mobile ordering, loyalty programs, and real-time updates must work seamlessly to enhance the guest experience.
The ROI of a Streamlined Approach
Streamlining a tech stack isn’t just about cutting costs; it’s about unlocking efficiency and innovation. A simplified system reduces errors, empowers employees, and delivers better data for decision-making—all of which contribute to a stronger bottom line.
Looking Ahead to 2025
As labor and cost pressures persist, restaurant operators must rethink their approach to technology. The insights from this session underline a crucial takeaway: simplicity and integration are the keys to success in a complex world.
What steps is your brand taking to consolidate and streamline its tech stack? Let’s connect and share strategies to navigate these challenges together.
